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Unexpected Guest: The Experience (John Lewis)

Project type

Immersive retail experience


XR, virtual reality, augmented reality, ecommerce, webGL, game engine, virtual production


December 2021

The John Lewis Christmas advert has become a much-loved British institution and for many, is the first signal that the festive season has arrived. In December 2021, Yahoo helped audiences step foot inside the magic of one of the nation’s favourite TVCs, with a unique immersive experience. Through Unexpected Guest: The Experience, My John Lewis customers could explore the ad’s heartwarming story through the eyes of the advert’s schoolboy character, Nathan. Through the interactive experience, downloadable activity packs and AR animated characters, Yahoo helped bring the iconic John Lewis Christmas spirit to life for families up and down the country like never before, even allowing visitors to shop the Christmas collection, and unlock rewards by discovering hidden characters from the previous years, such as Edgar the excitable dragon and Monty the penguin.

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