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The Initiation: Metaverse Fashion Week (Charli Cohen)

Project Type

Virtual fashion show and launch party


Virtual production, XR stage, game engine, Unity, NFT, digital fashion


March 2022

Yahoo Presents the Initiation: A Charli Cohen X RSTLSS Collection For Decentraland's Metaverse Fashion Week

As part of Metaverse Fashion Week, we launched our own venue space in Decentraland, opening the door to future brand collaborations using our venue as a canvas.

The first "Metaverse Fashion Week" (MVFW) launched in Decentraland, bringing catwalk shows and showcases, pop up shops, after parties, and immersive experiences from many different brands, agencies, designers and more - from the biggest names to up and coming, future stars of the fashion world. Selfridges, Tommy Hilfiger, Dolce & Gabbana, Elie Saab, Guo Pei, Etro, Jacob & Co, Vogue Arabia, Dundas, Paco Rabanne, Hogan, FEWOCiOUS, The Fabricant, and others led an all-star roster of digital catwalks into the next generation of fashion, what Decentraland called the “Metaversal Age”.

And as part of our ongoing innovations in XR and next-generation immersive, interactive content experiences, we involved. At launch, our venue hosted The Initiation: a Charli Cohen x RSTLSS collection for Metaverse Fashion Week bringing our Electric/City immersive shopping environment into Decentraland for the first time, with our partner and digital fashion pioneer Charli Cohen.

Visitors were able to explore a mysterious alien artefact that crashed in Electric/City DCL, spawning the latest limited edition RSTLSS wearables. Afterwards they could teleport onto our roof top for a live coded set by artist & producer DJ__Dave, visit a sports bar, peruse a gallery of digital fine art from the Black Art. Black Stories. Black Voices. project and even purchase NFT art as well as NFT wearables from the Charli Cohen collection that can be bought and worn within Decentraland.

This project is just the latest demonstration of our forward-thinking as the industry, and the world, shifts to 3D, immersive and interactive content. Recently, Yahoo also brought a new layer of digital innovation in fashion specifically focusing on Gen Z audiences, to New York Fashion Week. Our recent immersive experiences have focused on digital experiences that speak to the next generation who are highly curious about the metaverse.

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