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Play For The City (Man City x OKX)

Project type

Augmented Reality, Metaverse, Web3


April 2023


Manchester + Global

Part of Man City’s ongoing metaverse strategy, the campaign offers fans the chance to claim virtual Man City x OKX training kits for their avatars, usable across more than 5,000 games and applications, via Ready Player Me. It launched during half-time at the City v Arsenal game with a hero film showing City player avatars crashing through Manchester and into the stadium. Fans could create their own avatar by taking a selfie, view it instantly in AR and share UGC to win match day prizes, kits and more. View Twitter engagement here:

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